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What's a Girl to Do...…when she needs more clients? If you are like me and you attend a number of networking events in a month you probably notice that when it comes time to ask for what you need, many people ask for clients. I wonder how that is working for them, not well I would guess since many of them come out for awhile and then stop coming. It’s an interesting tactic. When it comes right down to it, we like to be around winners. Being a winner trumps being needy any day of the week! So what can you do to get the flow going your way? If possible, go last. Lighten up. Forget you need clients. Networking isn’t about you, it’s about forming connections.Spend the time that others are talking listening to them, instead of thinking about what you are going to say when it’s your turn. People "hide" to avoid being sold. The quickest way to get to “real” is to focus on the other person, talk about their challenges, and ask lots of questions. The fear of being sold disappears when the conversation is just people talking. It takes time to form a trusted network and to benefit from that network’s ability and willingness to refer customers to you. While you are waiting, if your need to make money is pressing, the quickest way to generate income is by identifying good prospects and picking up the phone. Cold calling can make strong men tremble with fear!A cold call isn’t so cold when you do your research before you call, know who to speak to and have straight in your mind what you want to accomplish before you pick up the phone. Success when calling is not measured by an immediate sale; you will find that people who are anxious to meet with you right away often want free information or advice and have no budget for what you are selling. Success might be setting a firm appointment or even finding out that the person you called isn’t a good prospect to do business with, practicing your phone approach and moving on to a better prospect. If you truly want to be a success in business are you ready to do whatever it takes to make it happen? Winners have simply formed the habit of doing things losers don't like to do.
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