Web Content

If your business counts on web-sales for revenue, then your written content has only one reason for being there: to convince a shopper to make a purchase. Begin with that goal in mind and it will be easy to write content that will draw people to the cash register.

There are two direct routes to that register: Entice a shopper, and convince them to buy. Or, since some people love to research, give them all the details,  so they convince themselves of the value and then make it easy for them to place an order.

Look at your site. Each page should give someone the chance to place an order /make contact. Use a subtle link to an order page, a form on each page, or something in between. Where on the web might someone click off to as they search around for it.

Now let’s think of the details you present about your product or service. This is beyond name, email, product and cost. Think of the shopper who likes to know details, details, details. Not everyone will read it, but if you don’t have it you won’t get sales from people who need it. Your creativity comes in providing the information in an interesting, informative manner.

Finally (because we began with the end in mind) we come to the general content. Simply put, you need content that tells the buyer that your product/service will solve their prblem, and testimonials about how it worked well for others. Present it an attractive, confidence budiling package that also reflects the brand (style, wit, charm, or business-like character) of your company.

Remember, people are not necessarily reading just for information. Use your web copy to sell your product early and often. Ask them to buy, or ask them to learn and then buy. Keep these steps in mind and you’ll be surprised at how much clutter you can clear out of your copy, and how your web content will flow.

You can instantly get more tips on internet marketing from Justin Mitchie's Street Smart Internet Marketing ebook or get the printed copy.