Case Studies

Dr Ara Elmajian

With a busy dental and medical practice a functional website was an important facet of the marketing.  They had an existing website; however, although they paid in full for the site, it was never completed.

The client was not able to edit the website, there was no method to capture email addresses, nor was there a contact marketing system set up to keep in touch with patients and generate prospective new patients.

The situation caused frustration and the website was not a marketing asset in that state.

We did a minor redesign of the site, integrated a newsletter sign-up form and set up an email management system, rebuilt the website to include a content management system, optimized the site for search and taught their administrator how to edit the website, add pages and use the email management program.

Results

The client is able to manage the site in-house with Nota Bene providing occasional technical support. The email marketing system generates interest and calls from current clients and appointments from new clients. We are also there to do the marketing for the client when they don’t have time.

Mindful Movement Inc.

Although they had a website for years before the redesign and rebuild, their site was not found through search. The design did not reflect the professional nature of their business; it looked amateurish. The only way someone could visit the website was if they already knew the address or the business name. New business from parents in their target geographical area was not forthcoming. They were not able to sell or take registrations so all the sales were on the phone – nothing was automated.

We created a new, professional, attractive, design and built the site to meet current technical standards.

  • A shopping cart was integrated to facilitate the sale of e-workbook occupational therapy tools created by the client.
  • A system to capture contact information and build a targeted newsletter list was incorporated.
  • The site once optimized for search was, within two weeks, of the launch, on the first page of Google for their key search phrases.
  • A blog was added – also very search friendly.
  • We taught them how to easily edit their website.

Results

They opted to have us manage the site for them so they can focus on working with children and designing new occupational therapy products because they have been very busy working with all the new clients their website has helped to generate. The sales of products from the site added another stream of income that is hands and maintenance free.

Family Caregivers’ Network Society

This non-profit association formed in Victoria, BC, in 1990. The organization had a huge existing website that was dated in design, was architecturally unwieldy, required ongoing support and was not user friendly from a visitor or management perspective.

The site includes:

  • Shopping cart
  • Custom designed event registration plugin
  • Rotating images in the site header
  • Rotating quotes in the side column
  • Blog
  • Adjustable font sizing throughout the website
  • Custom forms that can be filled out on the website
  • Newsletter signup
  • Prominent donate button
  • Site search
  • Optimization

Results

Staff are able to manage the site themselves with the instruction we provided. They are saving money on postage with the expansion of the electronic newsletter and are now using a professional email delivery system to ensure they comply with CanSpam. We provide, very occasional technical support. They receive compliments from their clients on a regular basis related to the look of their website and the ease of finding information and are able to serve their clients better due to the improved usability.

RedTail Landing Golf Club

The clients existing website was not up to current standards from a design, usability or technical perspective. They opted to keep their logo, but requested a new look for their business cards, brochure, rate card, membership card and envelope.

The project included an update of the design of their print materials and website. The website goal was to incorporate ae easy to use content management system, add a blog, incorporate the “book a tee time” feature, improve usability, add new photos, testimonials and most importantly – improve the search results.

As they say in golf – never up, never in. If their site is not found on the same page as their competition when someone searches, chances are they will not be considered for either a round of golf or an event.

Results

The site and marketing materials have an updated, professional look while maintaining their already recognizable logo. Additional images and testimonials reflect more current events and experiences. The site is on the first page of Google for some of their prime keyword phrases. Business has increased.

Personal Impact

Initially hired to optimize the client’s previous site, we quickly found that due to the technology and content management system in which the site was built, no reasonable amount of effort (and money) was going to improve the site’s search ranking and told her so. She wisely decided not to proceed with optimization.

The following year she hired someone else to redesign and rebuild her site. Suffice to say it was not a good match, the person was not able to deliver a site and we were hired to restart the project from the beginning.

After consulting with the client, we created a fresh, new, design and built the site to current web standards. Additional custom applications were created to add features included such as a questionnaire that, depending on the total arrived at, suggests a product that may be helpful.

The site includes a shopping cart, a blog, rotating quotes in the side column of each page, a custom media page; video, social media buttons were added, as well as a newsletter sign up – email capture.

Prior to launch, keyword research was carried out and the site was optimized for search engine results.

The client was taught to manage her website and given instruction and basic tips on internet marketing and search engine optimization.

Results

Within 2 weeks of launch, the site was on the first page of Google search results, a big change from the earlier result and more importantly, she was now able to vie with her competition for business because her site was showing up. The site is now a working marketing tool that help to fill the sales funnel!

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