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Cat Tale of Innovation

Posted on Monday, January 10th, 2011 by nancy.

I was astounded to see my cat Charlie putting his paws in the chain link fence between my neighbour’s and my yard and climbing the fence to respond to my call. I wondered how he could get to the door so quickly without going the long way around. He  likes his food too well to […]
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Posted in Business Mindset | Tagged , , , ,

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Brand Boring or Brand Buzz

Posted on Friday, December 10th, 2010 by nancy.

I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company’s ad. They pay an ad agency to write and produce their commercials. It did not communicate one iota of brand personality or positioning. There […]
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