Cat Tale of Innovation

Posted on Monday, January 10th, 2011 by nancy.

I was astounded to see my cat Charlie putting his paws in the chain link fence between my neighbour’s and my yard and climbing the fence to respond to my call.

I wondered how he could get to the door so quickly without going the long way around. He  likes his food too well to be able to jump far enough off the ground to clear the top of the fence.

So what, you say!

What does that have to do with business?

Actually, it has everything to do with business.

Charlie faced a challenge. He needed to get to the door before Oscar just in case there were a limited supply of treats on offer. His determination and ability to adapt enabled him to apply an unconventional solution to his pressing problem.

Innovation happens when a challenge that seems overwhelming meets an open mind.

Your determination to succeed gives you the momentum to keep trying. Step back, stop hitting your head against a wall, consider other approaches to your problem and apply tactics that have never have been used in your business niche before.

The application of an unconventional remedy enables one business in a niche to triumph over another. Innovation in any area of your business has the ability to affect your profit margin, your ability to hire and retain staff, your customer service, product/service mix and/or buying ability.

Often I suggest a solution to a client’s traffic or conversion problem and though they say they are willing to work to fix the problem, when it comes right down to it many want a simple, no effort solution. A lot of money can be spent online buying software and advice that does not work. Participating in the search for a solution leads to greater understanding and control of your business.

Having the wrong material, message or no information and being unwilling to make a change is like trying to run a hotdog stand with only $100. bills in the till. Iit just doesn’t work.

Are you determined to succeed in business?

If my cat Charlie can come up with a unique solution to his challenge then you can too!

To be successful in business you have to be willing to make a commitment, you have to be open to change and above all, stop teetering on the verge of action.

No one said it would be easy but finding an innovative solution and winning make it fun!

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