Business Card Design
In the bridge game of marketing a professional business card design is the trump card you need to have in your hand.
A business card may be small but the punch it can pack is very disproportional to its size. I’ve received business cards with typos (or spelling errors), Incorrect phone numbers or NO phone number, addresses that are incomplete, hand-printed, printed so the information is not organized on the card and more. Those cards are memorable and for all the wrong reasons.
Trust is a BIG factor in a buyer’s shopping decision.
Who would you tend to trust the most?
A. Someone who sounds and looks professional or
B. Someone who looks like they are struggling to make ends meet
And as we all know, a little bit of planning will help remedy the tendency to make mistakes.
Business card design errors that are far too common:
- Too much information
- Too little information
Ask yourself :
What do people need to know?:
- Name – title
- Contact information – Bold either the phone number or the email address depending on your preferred method of communication.
- Tag Line or Slogan
- Marketing Hook (do you have a first time special offer?) Is there a way you can make your card more valuable?
Is my business card recognizable as part of MY business?
Don’t forget your:
- Brand Colour(s)
A business card is a marketing opportunity.
There are 2 sides to a business card. Your marketing hook can go on the back.
Set the information on the front of your card following the Rule of 3. Group your information in three clusters. Make the arrangement of the three groupings more dynamic by placing them in a non-symmetrical arrangement.
Visual appeal is greater for dynamic design structures; you catch the eye and keep the attention longer with objects that are not equidistant and perfectly balanced. It’s the equivalent of Simon Cowell being bowled over by Susan Boyle’s singing after listening to hours of lesser talent.
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