Effective Logo Design
Marketing your business is like going on a first date…you want the prospect to see you at your best. Professional logo design, business card design, and marketing materials give prospective customers the impression that you care. It’s all about the ‘attraction factor’.
There is little correlation between the price and capability of graphic design professionals. When you shop around, you will quickly discover that the prices and quality of the service tend to be all over the map. The more clear you can be when you shop for a graphic designer, the greater the chance that you will hire someone who can deliver what you envision both on time and on budget.
If you have specific design or time line requirements, always make that clear up front.
Why is a logo design so important?
Identification is one of the most important features of a logo. It provides a immediately visible way to distinguish you from the competition. It can also show where and when a product was made and gives credibility and substance to your business. It’s often the first opportunity to make a prospective customer aware of your business.
If you have a forgettable logo design, you are wasting a great opportunity to attract attention.
Your logo doesn’t have to cost the moon to grab a potential customer’s attention. Graphic designers work by the hour so the more specific details you provide, the less time it will take to give you want you envision and the more you’ll save.
You may be interested in creating a logo design yourself. Then take your idea to a designer to build the file in a format that can be used in all of your marketing materials. If your aim is to communicate that you are a professional, a business card you print yourself will not suffice.
The logo must be created in a vector format so it can be used for other design applications. Make sure your designer delivers you a copy of your logo in vector format.
How to Logo Design Tips
Ask your self these questions:
- Who am I? What values and attitudes do I want to express?
- What current colours would appeal to my target market?
- What do I want to be known for?
- What kind of products or services do I want to sell?
- Which people do I want to reach? Age, gender, psychographics
- What’s the best way to communicate with my target audience?
- What do they want from me?
- Where do I really fit in the marketplace?
- What’s my goal with this business?
- What do people perceive when they think of my business now?
- What do I want them to think in the future?
- What’s my competition doing?
- What do I want to happen when people see my logo?
- What do I want to communicate about my businesses personality?
- What is my business’ culture?
You should have a fairly good idea of what you want to communicate by now. Clip ads from magazines and newspapers and look at what other companies are using for their logos. Ask yourself which ones you find the most compelling and why.
If you need your finished logo in two weeks and know what you want, make sure the designer you hire understands the importance of working to a deadline and has time to give your work the time and attention it deserves.
Talk to the printer they use and find out the process they are going to use to print so the designer can provide you with files in the correct format so they can be printed immediately.
Once you have done your due diligence when hiring one professional, it generally becomes much easier to hire others.
If your graphic design and marketing consultant are not the same person or with the same company they should still be working together to build you a strong cohesive brand, creating the look and the messages that will instantly be recognizable as your brand!
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