Email Marketing

Whether you have a website or not you can still use economical email marketing to deliver information and sales messages to your customers that generate revenue. An email newsletter is a great way to keep in touch with your customers.

The money truly is in the list. Gather a list of willing, interested recipients and you have a marketing model that is:

  • Low cost
  • Low maintenance
  • Reaches interested customers and/or prospective customers
  • Possible to segmented by interest

Make sure you use an email delivery system that ensures you are using best practices and following the rules of CanSpam. You do not want to have recipients pushing the SPAM button and reporting your email as unsolicited, a result that will threaten your ability to send email.

Constant Contact, Aweber, Mail Chimp or other providers that specialize in email marketing tools will make your job much easier. If you have a small list and are not planning to send your email newsletter frequently, this pay-as-you-go email newsletter provider may be the most economical choice for you.

Your ezine design template should include:

  • Your logo
  • Links to your website
  • Contact information – both email and phone number – address too if you have a bricks and mortar location.
  • Anchor links from titles at the top of the newsletter describing what is in the issue.

Your ezine should be short, include information people find interesting, and possibly tell a story about either a product or a service or tell a tale of a customer experience.

Recipients giving you access to their inbox, provides you an opportunity to talk to them directly. Never not abuse that privilege by hammering them with sales messages. Your goal is to entice them into buying from you, not beat them over the head with your products or services until they unsubscribe in sheer frustration and disappointment . Instead, you want them to be delight, entertained or informed enough that they appreciate receiving the information and then help you grown your list by sharing it with their friends, relatives or colleagues.

Contact us for ezine design,  email management and email marketing consulting.

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