Online Content – Marketing With Your Writing

Posted on Monday, December 6th, 2010 by nancy.

If you are an entrepreneur working in and on your own business, you probably do most of your marketing yourself. If networking is one of your least favourite things to do, I bet writing is probably second on your list, perhaps it even comes first.

Why is content writing important?

Whether you are marketing through an ezine and website or traditionally, your ability to “speak” to large numbers of people is much more easily realized using your writing skills. As a writer, you are able to create opportunities to be quoted as an expert in articles or use your writing ability to create articles for your website and in print media. Is the information you provide more believable if it’s in the editorial of a newspaper or magazine? Absolutely!

Use your writing skills to communicate clearly on your website and you will have greater success there too.

Website conversion to sales or even to sign up is always a hot topic in online forums. If you have hundreds of people visiting your site and you want it to be thousands of people because you think the extra traffic will result in more sales…that may not in fact be the result. Small changes in the writing, a clear focus to attract a specific interest group can make big changes in the results.

How to develop your writing skills?

The easiest way to improve your writing is through practice. If you can’t think of a topic to write about, think back to the last question a customer asked you or the questions that come up most often and write on that. Social media sites like Twitter are a great place to research for hot topics. Once you setup a system, a schedule and stick to it, you can use your writing skills to create a bank of articles on hand so you aren’t under pressure to create something at the last moment when you receive an unexpected request to guest blog

“The different between the right word and the almost right word is the difference between lighting and the lightning bug.” Mark Twain

There are many books to help you hone your writing skills. Some of my favourite’s include; Eats Shoots and Leaves; The New Well Tempered Sentence; Words Fail Me; and of course Woe is I.  All of these books offer tips and tricks, in a light-hearted, very readable format, to improve your writing as well as your enjoyment of writing.

Would you enjoy writing more if you saw direct results?

Recently, we changed a client’s home page and suggested to visitors, in a new and different manner, sign up for the newsletter. Sign ups for the newsletter went from 0 per day to one or more per day immediately. Makes it worth the extra work, doesn’t it?

Where else can you benefit from your improved writing skills?

  1. You can write articles and post them to free online directories where other people can access your articles and reprint them in their newsletters, on their websites and in their blogs…all with a link back to your website.
  2. Press Releases are another great way to attract customers without having to network. Send it to the correct reporter/editor and you get thousands of dollars of free publicity. At the very least, you can share it with an online press release distribution service like and once again have new links coming back to your website from relevant websites and blogs.
  3. Your ezine can be one of your best marketing tools, spreading virally when people on your list share it with others.
  4. Online Video is hot right now and there are many ways to take advantage of this trend. Create your own movie using either video or text & photos. Post it online.

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