Techniques to Increase Traffic

Posted on Thursday, October 6th, 2011 by nancy.

The following words are often used interchangeably; they are not all the same.

Sweepstakes –  the entire prize may be awarded to the winner by luck – no skill required

Contest– a race or other competition between rivals, as for a prize, that requires some level of skill

Lottery – a gambling game or method of raising money, as for some public charitable purpose, in which a large number of tickets are sold and a drawing takes place for specific prizes.

A lottery (game of chance) requires a license and must adhere to strict laws. It is illegal to require people to purchase a product or ticker to gain entry in a draw in Canada and the US without this license. Lotteries in the US are subject to the laws of the state in which the lottery is being drawn. In Canada, there are national and provincial bodies that regulate lotteries.

If you plan to sell tickets or require entrants to purchase a product to enter to win it’s best to consult with a lawyer who is conversant with lottery law in your jurisdiction and/or the governing body responsible for licensing before finalizing your plans.

Choose a prize that the broadest cross section of your target market will want. The prize does not require a dollar value in the thousands it just needs to be something that engages your target audience. Everyone likes FREE!

Consider how you can maximize your results from each person who enters.

Ask them to:

  • Tweet to enter.
  • Like your Facebook page.
  • Comment on your blog – or someone else’s with a link back to your site.

What are the rules?

How many times a day can they enter from the same email address?

Do they have to be a specific age or gender?

What country do they have to reside in to enter?

When does the contest end?

Make the contest credible by providing a link to the page where the winner’s name is posted on your site at the end of the contest.

Look for ways to extend your contact with visitors.

When they enter, will they automatically be redirected to a page that makes them a special offer?

The best way to keep people coming back is to give them lots of great content/products and make doing business with you easy and attractive.

These are just a few of the many sites where you can enter your giveaway online:


This entry was posted in Tips & Techniques

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